The 30x Decision Advantage
Why making one hard choice daily transforms everything—and how I learned to stop waiting for certainty
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My stomach turned. The chatter behind me as the cafe slowly handled the evening crowd became more apparent.
I held eye contact and kept my mouth quiet.
“That’s not that bad of a price—sure let’s do it.”
This was my first content marketing sale. After years of working normal jobs I actually sold something real.
It is these moments where I remember this specific idea:
Some weeks happen in decades and some decades happen in weeks.
The Decisions That Rewrote Everything
That business did well—until I decided I wanted to do more than run an agency.
But here’s what strikes me looking back: it started with just a few decisions.
A conversation with a friend.
A couple posts.
An interaction in the gym.
And all of a sudden there were more numbers in a bank account.
I believe God gives us decisions that can completely change our path’s trajectory. For good or for bad.
More often than not, these are the decisions we’re most scared to make. They have risk and the reward isn’t certain.
Yet we feel the pull in our gut. That silver line of fate gently pulls us in the uncomfortable direction we should go.
I felt these decisions when I dropped out of school, ended relationships, and left jobs. All of these decisions have greatly benefited my life.
But here’s what matters more than the outcomes: Through making these decisions and following through, my trust in myself increases. That’s the real ROI—not the money, not the success. The self-trust.
I’m still learning this. I still catch myself waiting, overthinking, manufacturing reasons to delay. We’re in this together.
The 30x Speed Multiplier Nobody Talks About
The average adult makes 3-4 difficult decisions a month. That’s one large decision a week.
It’s human nature—I feel the pull to do it as well. We want to put off the difficult conversation, wait on the text, sit and think about it for longer.
When in reality we know the answer. We’re just scared.
Now imagine this: What if you made one difficult decision a day?
Instead of 3-4 decisions a month, you make 30. You stop waiting on difficult decisions and you seek them.
I started doing this a year ago, and it felt reckless at first. Like I was moving too fast, being impulsive. But something shifted.
I had a realization: This is what I need to grow. Now I’m grateful every day I have a hard decision because it excites me.
Each one provides new opportunities for growth, learning, achievement.
As much as I fall victim to wanting to sit and think about it, I’ve learned that nothing happens in that space. I’ve quit competitions because I didn’t feel prepared—telling myself I needed more time to prepare—when in reality I dropped the training altogether.
The magic you’re looking for is in the decisions you’ve been avoiding.
That’s not motivational speak. I mean it literally. The life you want is on the other side of the conversation you’re not having, the text you’re not sending, the leap you’re not taking.
Your One Decision (And How to Make It Today)
I don’t know your specific scenario. But I know this:
There is one decision you’ve been sitting on. Waiting, thinking, meditating, praying to hear the answer you’ve known all along.
You don’t need more time. You don’t need more information. You don’t need to feel 100% ready.
You just need to start messy.
Here’s your permission: You can begin imperfect. You can make the decision and stumble through the execution. That’s not failure—that’s movement.
Three Ways to Make It Real Today:
Before 9 AM: Write the first sentence of the message you’ve been avoiding. Just the first sentence. Don’t edit it, don’t overthink it. Write it and hit send before your brain catches up.
During lunch: Block 15 minutes on your calendar for “the thing I’m avoiding.” Name it in your calendar app. Make it real by making it visible.
Before bed: Tell one person about the decision you’re making. Out loud. The accountability matters less than the act of speaking it into existence.
The decision doesn’t have to be perfect. It just has to be made.
Move forward. Don’t look back.
Seek the magic you’ve been looking for—it’s waiting in the uncomfortable direction you already know you should go.
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